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Countercultural Marketing and Commodification

Countercultural Marketing and Commodification

Assessment

Interactive Video

English, Social Studies, Philosophy

9th - 10th Grade

Practice Problem

Hard

Created by

Patricia Brown

FREE Resource

The video discusses Thomas Frank's essay 'Commodify Your Dissent,' which explores how companies turn dissent into a marketable commodity. It delves into the concept of nonconformity, tracing its roots from Emerson to the Beat poets, and highlights how advertisers exploit this idea to sell products. The irony is that buying products to be different results in conformity.

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8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'commodify' mean in the context of Thomas Frank's essay?

To enhance the value of a product

To turn something into a commercial article

To create a new product

To destroy a product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Frank, what is the main ailment of society?

Conformity

Innovation

Creativity

Individualism

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which historical figure is mentioned in relation to nonconformity?

Ralph Waldo Emerson

Mark Twain

Henry David Thoreau

Walt Whitman

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did the Beat poets of the 1950s emphasize in their writings?

Life on the edge and freedom from moral restraint

Economic prosperity

Conformity and tradition

Political stability

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do advertisers use the countercultural idea in marketing?

By promoting traditional values

By suggesting that buying their products shows individuality

By focusing on product quality

By emphasizing low prices

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following slogans is NOT mentioned as celebrating nonconformity?

Think outside the bun

Just do it

Resist the usual

Sometimes you got to break the rules

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the irony in the commodification of dissent?

It reduces consumerism

It leads to increased individuality

It results in everyone having the same product

It promotes creativity

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