Assessing Social Desirability Bias

The video discusses social desirability bias, where people may misrepresent their behavior in surveys to appear more environmentally friendly. The current method to assess this bias involves 33 questions, which is cumbersome. The video critiques this method, suggesting that specific behaviors, not individuals, trigger socially desirable responses. A new approach is proposed, using only two questions to assess bias for specific behaviors, which is more efficient and effective.

What is social desirability bias?

• A tendency to answer questions truthfully.

• A bias where people respond in a way they think is socially acceptable.

• A type of environmental behavior.

• A method to improve survey accuracy.

How many questions are currently used to assess social desirability bias?

• 50

• 33

• 20

• 10

What is a major drawback of the current method of assessing social desirability bias?

• It is too expensive.

• It requires too many questions.

• It is not scientifically validated.

• It is too simple.

According to the new approach, what triggers socially desirable responding?

• The behavior being assessed.

• The person's personality.

• The survey format.

• The survey length.

Why is it easier to admit taking a long shower than dumping a fridge in a park?

• Because it is less socially desirable.

• Because it is more environmentally friendly.

• Because it is a less severe behavior.

• Because it is more common.

How many additional questions does the new approach propose adding to a survey?

• Ten

• Two

• One

• Five

What is the main advantage of the new approach over the current method?

• It requires more questions.

• It is simpler and more efficient.

• It is more time-consuming.

• It is more expensive.

What does the new approach aim to ensure in survey data?

• Increased complexity.

• Higher costs.

• Longer survey duration.

• Validity and reliability.

What should you add to a self-report survey to assess the risk of bias?

• A longer introduction.

• A new scoring system.

• Two short questions.

• Ten additional questions.