Highway Sign Typeface Comparison

The video discusses the evolution of typefaces used on highway signs in the United States, focusing on Highway Gothic and Clearview. Highway Gothic, created in 1948, was widely used but faced legibility issues due to halation. Clearview was developed as an alternative, showing improved recognition at night. Despite its benefits, studies questioned Clearview's legibility on lighter signs. Today, both typefaces are used, with no clear recommendation from the FHWA.

What is the primary purpose of the typeface used on highway signs?

• To guide drivers to their destination without distraction

• To make the signs look aesthetically pleasing

• To provide historical information about the area

• To advertise local businesses

When was Highway Gothic created?

• 1978

• 1968

• 1948

• 1958

What problem did Highway Gothic face with new reflective materials?

• It became too expensive to produce

• It caused signs to fade quickly

• It led to a halo effect making signs hard to read

• It was difficult to print on metal

What was the main design improvement of Clearview over Highway Gothic?

• It had larger internal spaces in letters

• It was more compact

• It used brighter colors

• It included more decorative elements

How much improvement in recognition did Clearview show over Highway Gothic during testing?

• 20%

• 25%

• 16%

• 10%

In what year did the Federal Highway Administration grant interim approval for Clearview?

• 2000

• 2004

• 2002

• 2006

What was a major concern about Clearview's legibility according to studies?

• It was less legible on lighter colored signs

• It was not compatible with digital displays

• It was too similar to Highway Gothic

• It was more expensive to produce

How many states adopted Clearview in some form?

• 20

• 25

• 30

• 35

What is the current stance of the FHWA on the use of Clearview?

• It is recommended for all new signs

• It is only used in urban areas

• It is banned from use

• It is allowed but not endorsed

What is the main role of both Highway Gothic and Clearview today?

• To guide drivers with minimal confusion

• To promote local tourism

• To enhance the beauty of highways

• To provide historical context