Microtargeting and Political Advertising

Microtargeting and Political Advertising

Assessment

Interactive Video

Social Studies

9th - 10th Grade

Hard

Created by

Olivia Brooks

FREE Resource

The video discusses the significant role of advertising in American politics, focusing on branding and microtargeting. It highlights how political branding can create misleading narratives and how microtargeting uses digital platforms to influence voter behavior. The video warns about misinformation and voter suppression tactics, especially targeting marginalized communities. It concludes with tips for voters to critically evaluate political ads and emphasizes the importance of voting as a means of distributing political power.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of branding in political advertising?

To ensure transparency in political campaigns

To provide factual information about candidates

To create a narrative that may not always be true

To reduce the cost of political advertising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common tactic used in political branding?

Providing detailed policy plans

Reducing campaign spending

Creating a false image of a candidate

Offering free merchandise

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does microtargeting differ from traditional advertising?

It targets a broad audience with a single message

It uses television commercials exclusively

It avoids using digital platforms

It tailors messages to specific demographics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can microtargeting influence voter behavior?

By providing unbiased news coverage

By sending tailored messages to sway votes

By reducing the number of ads seen by voters

By focusing only on national issues

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk associated with microtargeting in politics?

It reduces voter turnout by making ads less engaging

It limits the reach of political messages

It can spread misinformation to specific groups

It increases the cost of political campaigns

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a classic example of disinformation in microtargeting?

Promoting a new political party

Offering free tickets to a rally

Announcing a change in the election date

Claiming a candidate has dropped out

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a tip for navigating political ads online?

Trust ads that look like they are from friends

Be aware of misinformation and fact-check ads

Ignore all political ads

Only watch ads on television

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