What is the primary purpose of branding in political advertising?

Microtargeting and Political Advertising

Interactive Video
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Social Studies
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9th - 10th Grade
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Hard

Olivia Brooks
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To ensure transparency in political campaigns
To provide factual information about candidates
To create a narrative that may not always be true
To reduce the cost of political advertising
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a common tactic used in political branding?
Providing detailed policy plans
Reducing campaign spending
Creating a false image of a candidate
Offering free merchandise
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does microtargeting differ from traditional advertising?
It targets a broad audience with a single message
It uses television commercials exclusively
It avoids using digital platforms
It tailors messages to specific demographics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can microtargeting influence voter behavior?
By providing unbiased news coverage
By sending tailored messages to sway votes
By reducing the number of ads seen by voters
By focusing only on national issues
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential risk associated with microtargeting in politics?
It reduces voter turnout by making ads less engaging
It limits the reach of political messages
It can spread misinformation to specific groups
It increases the cost of political campaigns
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a classic example of disinformation in microtargeting?
Promoting a new political party
Offering free tickets to a rally
Announcing a change in the election date
Claiming a candidate has dropped out
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a tip for navigating political ads online?
Trust ads that look like they are from friends
Be aware of misinformation and fact-check ads
Ignore all political ads
Only watch ads on television
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