Gen Z Preferences for Subtitles

The video discusses a study showing that over 70% of Gen Z and 50% of Millennials prefer subtitles while watching shows or movies. This trend is driven by the use of personal devices and the need for inclusivity in media. Platforms like YouTube, TikTok, and Instagram are promoting captioning tools, although automated services still need improvement. The video encourages viewers to share their preferences on closed captions.

What percentage of Gen Z prefers to have subtitles while watching shows or movies?

• Over 80%

• Over 60%

• Over 50%

• Over 70%

Why do Gen Z respondents prefer watching entertainment on personal devices?

• Subtitles help them stay engaged

• Larger screen size

• Better sound quality

• Portability

What is one reason subtitles are becoming more popular?

• They are more colorful

• They are faster to read

• They are cheaper

• They help in sound-off environments

Which platforms offer tools to promote the use of captions?

• YouTube, TikTok, and Instagram

• Facebook and Twitter

• Pinterest and Reddit

• Snapchat and LinkedIn

What is a challenge mentioned regarding automated subtitling services?

• Limited availability

• Lack of color options

• High cost

• Accuracy issues

What is an encouraging sign for better inclusion in media?

• Increased use of emojis

• More colorful captions

• Faster internet speeds

• Tools promoting captions