Garuda Airlines: From Financial Crisis to Tragedy

The video discusses the impact of the 1997 economic crisis on Garuda Indonesia, highlighting its financial struggles and debt issues. It covers the airline's attempts at debt restructuring, cost-cutting measures, and the role of its strong brand in initial recovery. Despite these efforts, Garuda faced further challenges, including scandals and PR crises. New leadership implemented financial strategies to stabilize the airline, focusing on debt management and operational efficiency.

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