CLEAN : Artisans break the mould in Britain's pottery capital

Stoke-on-Trent, known for its rich pottery history, became a world center for ceramics by the 1800s. Emma Bridgewater revitalized the industry in the 1980s, leveraging local skills. The Stoke-on-Trent backstamp signifies high-quality pottery. Despite a decline with production moving to Asia, the industry is reviving with new artists and firms. Economic recovery has led to a 50% growth in jobs and sales. Companies are modernizing, investing in new designs, and expanding exports. The Bridgewater factory exemplifies this success, producing thousands of handmade items weekly.

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