Michael Norton: How to buy happiness

The video challenges the notion that money can't buy happiness, suggesting that spending money on others rather than oneself can lead to greater happiness. Through various experiments, including those with lottery winners, university students, and workplace teams, the speaker demonstrates that pro-social spending increases happiness and productivity. The video also highlights cultural differences in spending and presents global data showing a positive correlation between charitable giving and happiness. The conclusion encourages viewers to consider pro-social spending, with a call to action to support educational projects through DonorsChoose.org.

What new insight or understanding did you gain from this video?