Daniel Pink and Motivation 3.0 - Content Models of Motivation

The video explores Daniel Pink's Motivation 3.0 theory, which emphasizes intrinsic motivation over extrinsic motivators. Pink categorizes motivation into three stages: Motivation 1.0 (basic needs), Motivation 2.0 (extrinsic rewards), and Motivation 3.0 (intrinsic motivation). He distinguishes between algorithmic and heuristic work, highlighting that intrinsic motivation is crucial for heuristic tasks. Pink identifies autonomy, mastery, and purpose as key pillars of intrinsic motivation. He also introduces Type X and Type I people, linking them to management styles.

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