What is the Real Cost of a Breach?

The video discusses the costs associated with data breaches, highlighting both direct and indirect expenses. It covers short-term costs like detection and notification, as well as long-term impacts such as lost revenue and reputational damage. The Ponemon study is referenced for statistical insights, and a case study of Target Corporation illustrates the financial repercussions of a breach. Recommendations for pre-breach planning and budgeting are provided to help organizations mitigate these costs.

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