Herzberg's Two-Factor Theory: Understanding Motivation in the Workplace

The video discusses Herzberg's Two-Factor Theory, which identifies motivator and hygiene factors affecting worker motivation. Motivator factors, like recognition and responsibility, increase satisfaction, while hygiene factors, such as pay and working conditions, prevent dissatisfaction. The theory suggests focusing on non-financial motivators for sustained motivation. Job enrichment and enlargement are highlighted as methods to enhance motivation, though they can be costly and challenging to implement. The video concludes with a discussion on the theory's limitations, including its small sample size and applicability across different industries.

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