Guy Kawasaki: What is Enchantment?

Guy Kawasaki's book 'Enchantment' explores how to delight customers and build long-term relationships through marketing. He emphasizes the importance of a great cause, trustworthiness, and likability. Kawasaki suggests using storytelling and addressing the masses to spread your message. Key elements for successful enchantment include depth, intelligence, completeness, empowerment, and elegance. The book reminds marketers of timeless principles to create products that are more than just functional, making users feel special.

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