The video tutorial explains how to determine the value of user stories in a product backlog, emphasizing the role of the product owner in defining value, which could be based on revenue, user likability, or other factors. It highlights the importance of user experience in prioritizing stories and the role of the Scrum master in assisting new product owners. The tutorial also discusses using paper and software story cards for prioritization, recommending drag-and-drop or relative scales for ordering items. The highest value items are then selected for the upcoming Sprint.

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