Quality Score, Web Marketing

The video tutorial discusses the significance of web presence in the digital world, focusing on the concept of quality score in web marketing. A quality score is a rating given by Google to pay-per-click ads based on their relevance and usefulness to a search query. The tutorial explains that the quality score is influenced by keywords, viewer response, and the design of the landing page. If users click on an ad, the quality score increases, while a lack of clicks decreases it. Additionally, the landing page's ability to engage users also impacts the quality score.

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