John Benton - A Whole New Level of Engagement

John Benton, a media professor, discusses his passion for storytelling and information design, especially when media becomes physical through devices like phones and VR. He emphasizes the importance of integrating writing, design, and coding to create engaging media experiences. Benton expresses concern over media's hypnotic effects but is enthusiastic about the creative potential of new tools, which allow for deeper audience engagement.

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