Putting great customer service at the heart of your business

The video discusses the importance of hiring people who value customer service, emphasizing that it comes from the heart. The company gathers customer feedback before launching new products and avoids using questionnaires, focusing instead on providing peace of mind and trust. Customer liaison executives, mainly women working from home, play a crucial role in maintaining customer relationships. The approach has been successful and sustainable as the company grows. The holistic nature of customer service is highlighted, stressing the importance of caring for staff to ensure they care for customers.

What new insight or understanding did you gain from this video?