Kevin Allocca: Why videos go viral

Kevin Allocca, YouTube's Trends Manager, discusses how videos go viral through tastemakers, community participation, and unexpectedness. He highlights examples like Double Rainbow, Rebecca Black's 'Friday', and Nyan Cat to illustrate these points. Allocca emphasizes the shift from traditional media to a participatory culture where anyone can become famous online. The talk concludes with insights into how these viral characteristics will shape future media.

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