Interview with Dr Ralf Speth, Chief Executive of Jaguar Land Rover

Interview with Dr Ralf Speth, Chief Executive of Jaguar Land Rover

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Business, Social Studies

University

Hard

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The transcript discusses a big engineering company's focus on excellence and global markets, emphasizing the importance of exciting customers with high-quality products. It explores the potential impact of Brexit on the company's enthusiasm and strategy, highlighting the need to maintain attractiveness and deliver special experiences to customers. The discussion also covers the company's product portfolio and growth strategy, particularly in stabilizing and expanding Solihull. Finally, it underscores the significance of global sales to British industry and the government's understanding of this export-oriented sector.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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