CLEAN : Strategy consultant on horsemeat

The video discusses the role of CEC in consulting for industries, particularly oil consumption. It highlights the public's reaction to perceived health issues, contrasting them with actual health crises like mad cow disease and swine fever. The video explains how such crises affect market sales and recovery times, using Nestlé as a case study. It concludes with a discussion on a current issue affecting the entire industry, revealed by a brand.

What new insight or understanding did you gain from this video?