Salesforce Platform App Builder Certification Training - Introduction to CRM

The video tutorial explains Customer Relationship Management (CRM) as a process of managing and tracking customer interactions from initial contact to closing deals. It highlights the importance of CRM in organizing and adding value to client relationships and business growth. The tutorial discusses CRM tools, particularly Salesforce, which offers features like visibility, customization, automation, collaboration, and service quality enhancement. These features help streamline business processes, improve service quality, and increase conversion rates, ultimately adding value to both clients and the organization.

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