TFL collecting data from passengers via wifi

TFL collecting data from passengers via wifi

Assessment

Interactive Video

Business, Journalism, Social Studies

10th - 12th Grade

Hard

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Quizizz Content

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The video discusses Transport for London's (TfL) plan to track phones on the London Underground to improve services and increase advertising revenue. While TfL claims the data is used to enhance customer experience, internal documents reveal financial motivations. The video also covers a Wi-Fi tracking experiment, highlighting privacy concerns. TfL's communication strategy omits financial aspects, focusing on service improvement. Despite transparency claims, TfL does not rule out selling data to third parties, raising privacy issues.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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