VOICED : Icebox parties: new way of boycotting Bra

The video discusses the rising prices in Rio de Janeiro ahead of the World Cup, focusing on the cost of everyday items like coconut water. It introduces the Rios Realism movement, which protests against these price hikes through social media and organized boycotts. The Aesop Arsenios parties are highlighted as a creative response to high bar prices, where people gather in public spaces with their own food and drinks. The video also covers the economic challenges faced by Brazilians, including low average income, high inflation, and a saturated real estate market, leading to widespread protests.

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