The Future of E-commerce

The video features an interview with Brent Belham, CEO of Bigcommerce, discussing his career journey and insights into the evolution of ecommerce. Brent highlights the shift towards SaaS models, the importance of direct-to-consumer strategies, and the integration of social media in ecommerce. He outlines Bigcommerce's growth strategy, including international expansion and targeting midmarket retailers. The discussion also covers pricing models and the future of ecommerce platforms, emphasizing the need for seamless integration and reduced friction in online transactions.

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