VOICED : Polish apples hit in sanctions battle with Russia

In 2014, Polish apple growers faced a crisis due to Russia's ban on certain fruits, including apples, in response to EU sanctions. This led to a significant drop in market prices, with production costs exceeding selling prices. The EU offered compensation, but it was insufficient compared to the previous year's export value to Russia. Polish growers explored alternatives like selling to food banks and launched social media campaigns to encourage domestic consumption. However, these measures were not seen as long-term solutions.

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