Defense Against the Dark Arts of Influence: Crash Course Business Soft Skills

The video explores the concept of influence, highlighting its dual nature as both a positive and negative force. It discusses the importance of emotional and cognitive trust in relationships and how charisma, confidence, praise, and optimism can enhance influence. The video also emphasizes the role of appearance in professional settings and uses Bernie Madoff as a case study to illustrate the potential misuse of charisma. Key takeaways include using influence responsibly, building charisma, finding common ground, and recognizing the impact of appearances.

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