10th Anniversary of Apple's iTunes Digital Music Store

The video discusses the transformation of music consumption from CDs to digital downloads, highlighting iTunes' growth over the past decade. It explores the competition iTunes faces from platforms like Amazon, Google Play, and Spotify. The impact on traditional music retailers, such as HMV, is examined, noting the decline in CD sales and the resurgence of vinyl records. The video concludes with a look at the future challenges and opportunities for iTunes as it continues to innovate to keep music fans engaged.

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