4 ways to market an in person event (without paid advertising)

The video tutorial discusses planning a conference without using paid advertising. It covers strategies like social media marketing, creating media kits, live streaming, and public relations to promote the event. The speaker shares insights on using Adobe Express for content creation and emphasizes the importance of engaging with speakers and sponsors. The tutorial also highlights the role of PR in reaching a wider audience and offers tips for leveraging local media opportunities.

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