Introduction to Business Decision Making: Tactical and Strategic Decisions

The video introduces business decision making, exploring the process of selecting logical choices from alternatives. It discusses individual income decisions, factors like risk and uncertainty, and decision making under pressure, using sports as an example. The video outlines the art of decision making, highlighting influences such as risk, reward, and opportunity cost, with examples from the film industry. It distinguishes between tactical and strategic business decisions, emphasizing the role of data and intuition. An example from Dragons Den illustrates decision making in investment, focusing on risk management and diversification.

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