VOICED : Morocco revives local products with labels

The video discusses Morocco's agricultural drive, highlighting the government's efforts to improve product quality through a protected regions label. This initiative, started in 2008, aims to enhance local products' quality. A cultural shift is occurring as Moroccans increasingly seek labeled products. Agriculture is a significant part of Morocco's economy, contributing 20% to the GNP and employing 40% of the workforce. The Green Morocco plan prioritizes the commercialization of homegrown products. However, challenges remain due to competition from cheaper, lower-quality products, making labeled goods expensive for many Moroccans.

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