Click Fraud

Click Fraud

Assessment

Interactive Video

Business

University

Hard

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The video discusses the ethical concerns in financial contexts, focusing on click fraud, an illegal practice of inflating pay per click fees without genuine interest in the product. It explains the pay per click advertising model, where advertisers pay only when ads are clicked. The video highlights the incentives for click fraud and the importance of vigilance in marketing to avoid unethical practices.

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1 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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