TED: How to make a profit while making a difference | Audrey Choi

The speaker shares a personal story of overcoming institutional challenges, emphasizing the power individuals have to influence capital markets for social change. They argue that sustainable investing can be both profitable and impactful, debunking myths that values-based investing yields lower returns. Research and case studies support this, showing that companies focusing on sustainability often outperform others. The speaker calls for a shift in perspective, encouraging individuals to invest in ways that align with their values, making sustainable investing the new norm.

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