Malcolm Gladwell: Choice, happiness and spaghetti sauce

The video discusses Howard Moskowitz's revolutionary work in the food industry, focusing on his discovery that there is no single 'perfect' product but rather multiple variations that cater to different preferences. His work with companies like Pepsi, Vlasic, and Campbell's Soup led to the concept of horizontal segmentation, which transformed how products are developed and marketed. Moskowitz's insights into consumer preferences have had a lasting impact, emphasizing the importance of diversity in taste and challenging the notion of a 'platonic dish'.

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