Marketing: Connecting with Customers to Meet Their Needs

The video tutorial explores the essence of marketing, emphasizing the importance of emotional connections with customers. It highlights the need for a clearly defined target market and the role of customer experience in shaping a company's image. The tutorial breaks down marketing into components like research, branding, and advertising, and uses a Godiva case study to illustrate market research. It concludes by encouraging learning from successful businesses in different fields.

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