Enhancing Food Transparency Through Technology: Barcode System in Hokota, Japan

The video discusses how barcodes are used to record details about food production, allowing consumers to access this information via mobile phones. Developed by NTT Docomo, these barcodes provide data on fertilizers, pesticides, and farm origins. The technology is widely accessible, enabling informed purchasing decisions in supermarkets and even in some restaurants. Consumers without camera phones can use numeric codes to access the information online. The speaker shares personal experiences, highlighting the convenience and utility of this technology.

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