Semiotics: WTF? Introduction to Saussure, the Signifier and Signified

The video introduces the concept of semiotics, the study of signs and symbols, and their role in communication. It discusses Ferdinand de Saussure's theory of signifier and signified, emphasizing the lack of inherent connection between them. Charles Sanders Peirce's expansion on semiotics is also covered, introducing the concepts of icon, index, and symbol. The video highlights the importance of understanding semiotics in decoding meaning and communication in society.

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