Science Of Shopping Cameras And Software That Track Our Shopping Behavior

The video explores how consumers make shopping decisions and introduces VideoMining, a company that uses overhead cameras and software to analyze shopping behavior. This technology helps retailers understand traffic patterns and consumer preferences, such as the preference for wider aisles and the decline in brand loyalty. Originally designed for monitoring the elderly, the software now aids businesses in optimizing store layouts and improving customer experience.

What new insight or understanding did you gain from this video?