Jamie Oliver presents an Eton Mess dessert to Downing Street

The video discusses a campaign strategy designed by the government to promote healthier and more sustainable options. It addresses public concerns about the campaign being out of touch due to inflation, emphasizing that the strategy is backed by research and aims to make healthier choices more affordable. The discussion also highlights the role of media in shaping public perception and the importance of correcting misinformation. The video concludes with a focus on the need to prioritize child health and the benefits of price-led discounts over volume-led ones.

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