What is Public Relations (PR)?

The video discusses public relations (PR) as a strategic communication process that builds relationships between organizations and the public. It highlights the advantages of PR over traditional marketing and advertising, emphasizing its cost-effectiveness and ability to subtly influence public perception. The video outlines the evolution of PR into a recognized profession with global bodies and provides various definitions. It identifies key stakeholders in PR and describes the tools and techniques used by PR professionals to manage communication and reputation. The impact of PR on public perception is also explored.

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