Scott Galloway - The Four The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway discusses his book 'The Four', which connects evolutionary anthropology to the strategies of Amazon, Apple, Facebook, and Google. He argues that these companies tap into basic human instincts, such as the need for a deity, love, consumption, and procreation. Google is likened to a modern-day god, Facebook fulfills the need for love, Amazon caters to consumer instincts, and Apple appeals to status and procreation instincts. Galloway warns of the unchecked power of these tech giants and suggests the need for regulation.

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