CLEAN : The search for Africa's next top model

The video discusses the increasing presence of African models in the global fashion industry, highlighting Nigeria's Toby Mama as an example. It introduces the Future Face Africa competition, aimed at discovering new modeling talent across the continent. The fashion industry in Africa has grown significantly, with hubs in South Africa and Nigeria. Social movements like Black Lives Matter and the recognition of Africa as a lucrative market have influenced fashion dynamics. Future Face Africa will use social media and in-person castings to select finalists, offering the winner a contract with an international agency.

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