Simon Anholt: Which country does the most good for the world?

The video discusses the evolution and impact of globalization over the past decades, highlighting both its benefits and challenges. It critiques the current organization of nation-states and their inward-looking policies, suggesting that a more outward-focused approach is needed. The Nation Brands Index and Good Country Index are introduced, emphasizing the importance of countries contributing positively to the world. The video concludes with a call to action for individuals and governments to prioritize being 'good' over being merely prosperous or competitive.

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