Planning for Obstacles

The video discusses the challenges and strategies in managing sustainability within an organization. It emphasizes the importance of prioritizing tasks, finding early wins, and building momentum. Data collection is highlighted as a significant obstacle, requiring time and resources. Setting clear expectations and communicating the bigger picture are crucial for gaining support. Building alliances within the organization helps overcome resistance. The benefits of sustainability include cost savings, increased productivity, and enhanced brand reputation. Tools like SWOT analysis, gap analysis, and carbon footprint assessment are recommended for identifying risks and opportunities.

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