VOICED : Male beauty industry booms in Pakistan

The video discusses the growing trend of male grooming in Pakistan, driven by economic growth and cultural influences. Men are increasingly visiting salons for services like massages, waxing, and facials, reflecting a shift in societal norms. The middle class's rising income and selfie culture contribute to this trend, with men spending significantly more on grooming than at traditional barbershops. The video highlights a cultural revolution in male grooming, influenced by Bollywood and Western styles, and notes the acceptance of these changes in a traditionally conservative society.

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