TED: How to motivate people to do good for others | Erez Yoeli

The video discusses strategies to motivate people to perform good deeds by increasing observability, eliminating excuses, and communicating expectations. Through case studies, it illustrates how small changes can significantly impact participation in social programs, voting, and healthcare adherence. The speaker emphasizes the importance of making good deeds visible, removing barriers, and setting clear expectations to harness people's inherent desire to do good.

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