VOICED : NBA making a play for China

The NBA is expanding its presence in China by opening facilities in Shenzhen, aiming to tap into the lucrative Chinese market, which contributes significantly to its income. Preseason matches between the Charlotte Hornets and Yellow Clippers have sparked interest among Chinese fans, highlighting the potential for regular season games in Asia. Jeremy Lin, the first Chinese American NBA player, plays a pivotal role in this cultural exchange. The initiative is as much about building commercial ties as it is about sports, with the popularity of basketball in China continuing to grow.

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