Adding Value to Your Newsletter: Stop the Fluff

The video discusses the importance of adding value to newsletters. It questions whether recipients would pay for the content, suggesting that if the answer is no, the newsletter lacks value. The speaker advises focusing on solving core customer problems to add immense value. A test is proposed: offer a special report for $1 to gauge interest. If there's no engagement, the content is deemed ineffective. The video concludes with a call to stop sending spam-like newsletters.

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