EVENT CAPSULE CLEAN: Marc Ecko Cut & Sew Fall Campaign Launch With Digital Muse Lindsay Lohan

Kayla Walker reports from Milk Studios in NYC for the launch of Mark Echo's Cut and Sew campaign featuring Lindsay Lohan. Mark Echo is known for integrating technology into fashion, and this event showcases his fall 2010 campaign, 'Mark Echo Muse.' Lindsay Lohan was chosen for her acting skills, not just her looks. The campaign also explores augmented reality technology, aiming to create a modern hologram experience.

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