INTERVIEW: Nikki Lund on writing songs and making an album for the

The video discusses the evolution of an album as a natural progression from previous work, highlighting the importance of adapting to new media and social networking. It emphasizes the changing landscape of the music industry, where traditional revenue streams are diminishing, and the role of digital platforms in connecting with audiences. The discussion also covers the success of a business model developed in collaboration with Richie, which leverages the internet and social media to reach a wider audience. The video concludes by addressing the challenges faced by the music industry and potential solutions.

What new insight or understanding did you gain from this video?