TED: When AI can fake reality, who can you trust? | Sam Gregory

The video discusses the rise of deepfake technology and its impact on society, particularly in human rights and journalism. It highlights the challenges in detecting deepfakes and the potential for misinformation. The speaker outlines three steps to address these issues: improving detection tools, understanding content provenance, and ensuring a pipeline of responsibility. The video emphasizes the need for structural solutions to discern authentic from fake content and calls for action to prevent a future where reality can be easily faked or dismissed.

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