Denim Goes Digital
Interactive Video
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Business
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University
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Hard
Wayground Content
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Levi's has launched its first connected clothing item, a $350 jacket, in collaboration with Google Jacquard. The jacket is designed for bike commuters, allowing them to control their phone functions without looking at their screens. The discussion covers the future of wearable technology, challenges faced, and Levi's retail strategy, including partnerships with Amazon and other e-commerce platforms.
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